It is an undisputable fact that the current economic scenario is regarded as a real challenge for our industry. However, here in Safari, we enjoy an environment enriched with employee talent and passion. This talent and passion combined with our corporate culture of excellence, make Safari a dynamic and growing company that continues to thrive in the most challenging economic conditions.
Our remarkable ability to achieve value is driven by our focused strategy and rigorous attention to operational efficiency. We remain undeterred in our aspiration to be one of the best performing groups in the Middle East and we firmly believe that our strategy will ensure the realization of our ambitions.
Here in Safari, we are motivated by a fundamental aspect represented in our true belief that we have to exert consistent efforts to create additional value by implementing new and innovative solutions to current and future challenges. That goes a long way towards ensuring sustainability, profitability and success for all involved parties.
Saleh Al Sagri
Chairman of Safari Group